Fossil, the US-located luxury brand, has joined hands with Reliance Retail to make its range of products accessible at Reliance Digital shops. With this joint venture, the U.S. fashion designer plans to reinforce presence and distribution reach of Fossil in the country. This partnership of Fossil with Reliance Retail has bolstered the global smartwatch market.
Managing director and vice president at Fossil India, Johnson Verghese, claimed, “We are happy to declare our joint venture with one of the most well-known user electronic chains in the nation. We are well symbolized all over chain formats of the division and this is our first ever union with a user electronics chain. Our modern day watches are made to attain the ideal balance between fashion and function. We are pleased to state that this will also include a fashion viewpoint to the vigorous series of wearable tech obtainable at Reliance Digital. We aim forward to a significant relationship and anticipate accomplishing the most excellent for both.”
CEO of Reliance Digital, Brian Bade, claimed, “At Reliance Digital, we struggle to provide the most excellent in-class Digital Lifestyle to our users. ‘Wearable Tech’ is fast turning out to be a requirement and the including of Fossil smartwatches to our strong portfolio of Wearable Tech provides broader selection to our users, all below a single roof.”
Fossil made its entrance in smartwatch market of India in 2016 with the roll out of its devices, fitness bands, and hybrid watches spread all over 6 of its sub-brands—including Skagen Connected, Fossil Q, and Misfit.
Below the band brand of Misfit fitness, the firm rolled out Misfit Ray and Misfit Shine 2 fitness bands that feature a minimalist design and a modular design at an introducing cost of Rs 7,495. The Fossil Q series comprises Q Marshal and Q Wander at an introducing cost of Rs 21,995.